Commercialisation of new products and services to generate new customers and/or new revenue streams is of vital strategic importance to companies large and small, market leaders and start-ups.

New products rarely fail because they don’t work.
Our approach to the commercialisation of new products introduces a customer development pathway alongside the more familiar process of product development. By focussing on both these development pathways it ensures a market for the final iteration of the product and establishes a sales model which is scalable, repeatable and profitable.

Copyright 2012 Ellis Foster McVeigh

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